Thea’s English Standard Tea
Promotional Design | branding
Thea’s English Standard Tea, a delicious unsweetened bottled iced tea, was having trouble communicating qualities that would help sell the beverage: zero calories, no sugar, no sweetener, fantastic natural flavor profiles.
Solution: Defining an audience and a story...
First we decided where design could help communicate to potential consumers, both end users and wholesale grocery stores: point of sale call outs, take-away’s, trade show booth, and B2B fact sheets.
The identified key competitive advantages (no calories, no sugar, no sweetener and robust taste) were getting lost on the bottle design. I developed collateral the could sing Thea’s English praises. Together we wrote the tagline: Proper Iced Tea, No non-sense. I also played up the English heritage to further differentiate from the competition.
Opportunity for rebrand
Exploration for Thea’s rebrand that would be sure to tout all the benefits of this small batch beverage.