Deliver on Time

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Reduce Risk

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Stay on Budget

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Deliver on Time 〰️ Reduce Risk 〰️ Stay on Budget 〰️

Fractional Ecomm and Marketing leader

Specializing in brands for baby and parent

Who is your real customer?

Customer research is the first step to solving acquisition and retention. Let me dive into your data, talk to prospects and customers, compare to industry standards and help you grow!

$150/hr (estimated 10-14 hrs) | or included as part of monthly retainer

Managing replatforms, migrations, new site builds, new additions to the tech stack, and other high-risk technical projects.

  • Risk assessment for technical migration to Shopify Plus

  • Detailed assessment of current technology, gaps and recommendations for future tech architecture

  • Migrations & Replatforming

  • Scope and manage projects (ie: adding a content management system to your stack)

  • Manage custom builds / solutions for specialized functionality

  • Detailed RFP to find the right engineering agency partners

  • Manage technical / engineering agency relationships

  • Maintain and manage project budget

Replatforms and migrations to Shopify Plus

Fixing the leaky bucket

Increasing retention has a compounding positive effect on your business. Let’s find out where you’re key opportunities and issue are and reduce churn.

$150/hr (hrs dependent on evaluation) | or included as part of monthly retainer

CAC control

There are two important ways to tackle your cost to acquire a new customer: conversion rate optimizations (fixing what’s not working on your website) and getting the right person to drive day-to-day paid media.

$150/hr (hrs dependent on evaluation) | or included as part of monthly retainer

Shopify Plus buildout

End to end build out of your Shopify or Squarespace website. (Ask about other platforms ie: Wix, Wordpress, Salesforce…). Stress-free, risk-reduced kick off!

Build

  • Assess business needs and objectives

  • Recommend best platform

  • Build out key pages: Homepage, collection, product detail pages (up to 5)

  • Templates for pages for self-service

  • User testing

  • Launch

upgrade

  • Additional website content pages

  • Landing pages for CRO paid media testing

  • Set up and connection for:

    • Marketing platforms (eg: Klaviyo)

    • A/B testing platforms (eg: VWO, Optimizely)

    • Subscription platforms (eg: ReCharge, Chargebee)

    • CRO tools (eg: Shogun, Replo)

lock in new customer acquisition

  • Site maintenance post launch

  • A/B Testing management

  • Iterative CRO landing pages