E-commerce & Subscriptions

For nearly a decade, I’ve led major E-commerce migrations and builds for startups and retail brands such as Coterie, Hairstory, and Andie Swim. Often the first Product hire to oversee all technology resources and partners, I’ve cultivated strong teams to reliably deliver on relaunched sites and optimize features.

Managing tech stack migrations & replatforms

• From custom monolith to ShopifyPlus (Hairstory)

• From BigCommerce to custom theme ShopifyPlus (Andie Swim)

• From old to new: Brand new design, UX/UI, with subscription on custom react app on top of ShopifyPlus (Coterie v1 —> v2 —> v3)

• Headless built on ShopifyPlus (Coterie)

Managing development of custom functionality

• SMS subscription management (ReCharge APIs with ShopifyPlus)

• Custom platform with livestreaming, and integration with Salesforce (Convene)

• Custom quiz for first party data collection

Hiring and shaping teams

• Software engineering teams — mixing in-house, agency, contractors, off-shore, and other resources across broad range of timezones into a single functioning (and supported) team

• Product design and product management — developing talent, getting the right ambition in the right seats

• Coaching for competence and confidence

Andie Swim

• Replatform from BigCommerce to ShopifyPlus on custom theme.

• CRO and e-comm management.

• Custom built react quiz and product recommender.

• Managed engineers and consultants for UX/UI.

• Introduced agile practices and principles.

Queer Soup Night

Volunteer webmaster

Lilly Pulitzer

• Collaborated with SVP to design and manage first iteration of the website as “Flagship store.”

• Learned the e-comm ropes as we sailed the ship past $100MM revenues.

Coterie

• Relaunch of v3 react app on top of ShopifyPlus.

• Custom SMS subscription management built on Twilio.

• Expanded and managed engineering team, UX/UI consultants and agencies.

• CRO and e-comm management.

Hairstory

• Replatform from custom monolith to ShopifyPlus ecosystem.

• Built out and managed in-house engineering team, product and UX functions.

• Introduced agile processes and practices.