Hi, I’m Kathleen Fred. 

E-commerce and subscription gun for hire with a love of software engineers, the ins and outs of ShopifyPlus, and weaving elegance through gnarly custom solutions.

For nearly a decade, I’ve led major E-commerce migrations, replatforms and builds for startups and retail brands such as Coterie, Hairstory, and Andie Swim. Often the first Product hire to oversee all technology resources and partners, I’ve cultivated strong teams to reliably deliver on relaunched sites and optimize features.

Conversion rate optimization starts with real customer conversations, heuristic evaluation, and the right folks in the right seats. From data gathering to launch day I love the tough and hairy tech projects.

Snoop my LinkedIn here…