Hello, I’m Kathleen Fred. I’m an art director for do-gooders.

I use strategic design and art direction to expand your audience and impact. 

I have developed visual direction and strategy for clients like Lilly Pulitzer, Hendrick’s Gin and White Heat Yoga in digital and print channels. My results on direct mail have been up to $12-24 ROI, homepage bounce rates as low as 10%, and email campaign responses at double the industry standard. See more about my services here.


are a company who engages emotional or physical well-being of your consumers (e.g. educational technology, empathetic training, healthy eating, spiritual tools, fitness, ethically sourced fashion, simplifying financial resources...and on and on).