Hi, I’m Kathleen Fred, I seek to build resilient communities based in empathy, trust and practicality.

I develop products to do it. 

I can expand your audience and impact with strategic, metric-informed product direction. 

I have developed visual direction and strategy for clients like Lilly Pulitzer, Hendrick’s Gin and White Heat Yoga. My results on direct mail have been up to $12-24 ROI, homepage bounce rates as low as 10%, and email campaign responses at double the industry standard. See more about my services here.


are a company who engages the emotional or physical well-being of your consumers (e.g. empathy training, educational technology, healthy eating, spiritual tools, fitness, ethically sourced goods, simplifying financial resources...and on and on).