Hi, I’m Kathleen Fred, I seek to build resilient communities based in empathy, trust and practicality.

I use design and digital product development to do it. 

I can expand your audience and impact with strategic, metric-informed art direction. 

I have developed visual direction and strategy for clients like Lilly Pulitzer, Hendrick’s Gin and White Heat Yoga in digital and print channels. My results on direct mail have been up to $12-24 ROI, homepage bounce rates as low as 10%, and email campaign responses at double the industry standard. See more about my services here.


are a company who engages the emotional or physical well-being of your consumers (e.g. empathy training, educational technology, healthy eating, spiritual tools, fitness, ethically sourced goods, simplifying financial resources...and on and on).