Hello, I am Kathleen Fred, an art director + designer. I work for wellness brands* with a small deeply loyal following, looking to expand their audience and impact.  

Can you use your brand identity to grow beyond your loyalist following and gain a larger market share, without losing your die-hard fans?

Yes, you can, and I can help.

I have developed brand identity for clients like Lilly Pulitzer, Hendrick's Gin and White Heat Yoga translating strategy in digital, print and POS. My results on direct mail have been up to $12-24 ROI, homepage bounce rates as low as 10%, and email campaign responses at double the industry standard.

*you are a brand who...

engages emotional or physical well-being of your consumers (e.g. healthy foods, spiritual tools, fitness studios, ethically sourced fashion).