Queer Soup Night
fundraising event series | co-organizer | founding member
The 2016 election presented an opportunity to connect with members of our NY queer community who want to help other vulnerable groups but just weren’t sure how to. Queer Soup Night’s success depends on a model of recurrent, active participation from members of the community.
How might we design our event series so that attendees are inspired to show up, share about, and increase support for vulnerable groups?
We threw a party. A lot of parties.
Chef and author, Liz Alpern founded Queer Soup Night and I have been thrilled to iterate and refine the event each time we host it.
Each month we select a new beneficiary, raising hundreds then thousands for small nonprofits like Bronx Freedom Fund and the New Sanctuary Coalition. QSN utilizes Facebook and Instagram to carry the message without spending a cent on advertising or web hosting. I’ve also designed all assets—a heartfelt exercise in design.
Within one year, Queer Soup Night has grown from about 50 people raising a few hundred dollars to hundreds of people raising thousands of dollars. We continue to book larger and larger venues, and each time we’ve seen: we need more space! Our beneficiaries have been delighted by our efforts.
October 2017’s QSN for Bronx Freedom Fund saw a 160% increase in attendance and 200% increase in donations. January 2018 QSN to benefit The Center for Anti-Violence Education had a another 200% jump in attendance and +200% donations.
We are also branching into new cities. Gainesville Florida is our first outside of Brooklyn, with Portland and Seattle joining the QSN family in April. We are continuing to experiment with our hometown QSN crew and expand to another four cities in the second half of 2018.
As one guest said at our Jan 2018 event: “If you’re not Queer Souping, you’re wasting your Sunday night.”
Social media stats:
Instagram followers skyrocketed from August to January, we are just shy of 1,000 with many of them engaged commenters!
Facebook (where our events are listed) had 796 “interested” or “going” to January QSN.