Queer Soup Night

fundraising event series | co-organizer | founding member

Problem statement

The 2016 election presented an opportunity to connect with members of our NY queer community who want to help other vulnerable groups but just weren’t sure how to. Queer Soup Night’s success depends on a model of recurrent, active participation from members of the community.

How might we design our event series so that attendees are inspired to show up, share about, and increase support for vulnerable groups?

Product solution

We threw a party. A lot of parties.

Chef and author, Liz Alpern founded Queer Soup Night and I have been thrilled to iterate and refine the event each time we host it. 

Each month we select a new beneficiary, raising hundreds then thousands for small nonprofits like Bronx Freedom Fund and the New Sanctuary Coalition. QSN utilizes Facebook and Instagram to carry the message without spending a cent on advertising or web hosting. I’ve also designed all assets—a heartfelt exercise in design. 

Metrics

Our October Queer Soup Night benefitting the Bronx Freedom Fund saw a 200% donation increase from previous QSNs and 160% increase in attendance. Our first-timers were delighted with the event and have promised to return. 

We are building upon Fall’s success by moving to a larger venue, partnering with high-profile queer chefs and media outlets and finding more incredible beneficiaries. Our KPI (donation dollar amount) is expected to grow at +10% for each future event.

 
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