Branding | Content
Using design + writing to build a community
Loss Letters is a weekly email series about grief, loss and way-finding. I founded this series to support a community of grievers. Loss Letters defines loss broadly: loss of a job, loss of security, loss of a relationship, loss of freedom. Grief comes from an enormous spectrum of experience and I want to share many different individuals’ stories.
I facilitate contributor letters, edit every piece as well as write a lot of content myself. The collage artwork is all my own (including a few embroidery, food, and audio pieces).
Loss Letters audience has grown from two (the first email) to hundreds within five months. The series has spread primarily through word-of-mouth. I’ve recently added an Instagram and Facebook page to encourage more contributor work.
The qualitative data — that is, the responses I receive weekly from readers — is astounding. Personal, vulnerable, anonymous, magic...it’s clear to me that we need little communities like Loss Letters. I hope to grow this project into new platforms.